Lamar Hunt, who owned the Kansas City Chiefs and was also was the co-founder of the AFL, supposedly came up with the name “Super Bowl” rather than the “AFL-NFL World Championship Game”. In 2006, he stated he thought of it after watching his kids play with a Super Ball.
However, there are numerous references to the game being unofficially called the “Super Bowl” before Hunt suggested that it be made the official name of the tournament game.
So it is unlikely the “Super Ball” anecdote he told was true, but he was the one who championed making it the official name.
